Cyril Urbano

Senior Associate

Cyril Urbano is a seasoned strategic business leader with more than 20 years of marketing/communication/branding experience in the US, Canada and the Philippines. A creative storyteller who is passionate about strategy and innovation, Cyril has exceptional qualifications in strategic brand-building through consumer and customer-centric market planning, business and profit-building through profit and loss management, innovation/renovation, and action-oriented team leadership with a people-first mindset.

Cyril received a Bachelor of Arts with a major in Organizational Communications from De La Salle University, Manila, Philippines, and a Master of Arts in Global Marketing, Communication and Advertising from Emerson College in Boston, Massachusetts, USA.

Fundraising Area of Expertise: Cyril’s predominant area of expertise is in Donor and Constituent Engagement through brand strategy/building, omnichannel marketing and communications, including strategic market research/planning and business-building through product innovation and renovation.

Cyril also excels in Project Management and Fundraising Campaigns and Strategic Planning and offers valuable insights in Alumni Relations and Giving; Annual Giving and Direct Marketing; Corporate Social Responsibility; Data Analytics; Development Program Review and Expansion Strategies; and Risk Management and Fundraising Governance.

Sector Experience: Healthcare, Arts & Culture, Community Based Membership and Advocacy

Cyril’s fundraising must have: An innovative and strategic approach that can make a positive, significant difference in people’s lives and enables lasting change.