Data Analytics

We can help your team use analytics to make evidence-based decisions to achieve your desired performance, return on investment, and fundraising goals.


Data is the modern-day equivalent of an Oracle or Holy Grail. Once harnessed, interpreted and applied it serves as an invaluable tool to drive growth and success. S. Sutton & Associate’s team of consultants and analysts can help your institution achieve higher, more sustainable fundraising using data analytics.

Driving Growth

Donor intelligence and performance metrics enable improved fundraising performance. S. Sutton & Associates Inc. consultants will collaborate with your team to build a roadmap for investment in the people, processes, technology and programs necessary to create and maintain a data-driven culture.

Gift Optimization and Acceleration

S. Sutton & Associates Inc. explores the relationship and demographic indicators of each prospect and donor and pinpoints individuals who self-identify as strong prospects with philanthropic propensity toward your organization. These factors, paired with giving history and engagement, allow for a tailored approach to donor acquisition, retention, and upgrade.

Improve conversion rates, participation and engagement

Enable targeted appeals to annual fund participants who are giving below their capacity, and to prospective and lapsed donors.

Unassigned prospect discovery

Identify high-value unassigned annual fund participants and prospects for reassignment to gift officer portfolios to advance the major gift pipeline.

Individual gift officer portfolio evaluation and realignment

Identify low-value assigned prospects, resulting in reassignment recommendations for gift officer portfolios.

Gift officer metrics management

Enable leaders to identify gaps between management expectations and actual gift officer behavior and time allocation, manage activities more efficiently, allocate resources, build more effective teams and allocate resources to produce better outcomes.

Gift officer metrics dashboards

Enable gift officers to measure and benchmark visits, proposals, success rates and effective stewardship.

Other Services

Complimentary Consultation