This is a rigorous analysis of structure, alumni events, programming and activities, metrics, resources and historical performance. This may also include alumni surveys, and data analytics to improve understanding of the alumni base and how to segment and engage them most effectively.
Potential areas to explore include affinity programs, alumni board management, alumni engagement, class and reunion programs, communications, marketing and social medial effectiveness, diversity programs, international programs, regional programs, strategic planning, student programming, volunteer management and young alumni programs.
Following report delivery, S. Sutton & Associates Inc. are available to institutional or Alumni Relations’ leadership to assist in implementation of recommendations.