Direct Marketing and Annual Giving

We develop a roadmap for enhanced program performance, increased engagement and seamless continuity with all philanthropic efforts.

Overview

A successful annual giving effort is critical to the long-term health of any fundraising operation. S. Sutton & Associates Inc. can partner with you to create a road map for success to build a strong annual giving program. Our holistic approach enables annual giving to increase engagement and growth in major and planned gifts.

Program Review, Upgrade and Pipeline-Building

Program review, staffing and revenue and expense analysis along with data analytics and segmentation are key to developing strategies to acquire new annual donors, steward and retain current donors, and upgrade donors to higher levels of giving. S. Sutton & Associates Inc. has the technical expertise work with your team to maximize your potential. Program review include on-site visits, comprehensive review of materials, annual giving data, and in-depth analysis of specific program area such as: leadership and mid-level programs, reunion/class agent programs, volunteer engagement, direct marketing (mail, phone programs and online giving), social media strategy, young alumni and student philanthropy, parent giving, faculty/staff campaigns, grateful patient programs, recognition/stewardship of annual donors; and integration of annual giving and alumni/constituent relations.